Category Archives: News

According to a report of the World Intellectual Property Organization (WIPO) published on November 21, 2022, the number of intellectual property applications worldwide has increased by 3.6% in 2021. Global patent growth driven by Asia WIPO identifies three Patent Offices as the main drivers of patent growth: China, Korea, and Europe. China’s IP authority has […]

The hyper-personalization of everything The more data collected about an individual, the more businesses believe they can understand and market to users. This belief has extended to industries, from packaged consumer goods to self-driving vehicles and beyond. Collaboration across industries is driven to better understand users and provide them with better products. The smart home […]

Increasing competition in the retail world is driving retailers to invest more in their own brands, hoping to increase profit margins and strengthen customer loyalty. Retailers like Walmart, Target and CVS no longer just sell other brands’ products. They are investing more heavily in private labels, removing brands from their shelves. Retailers and e-commerce platforms […]